Rheo by ChiroTouch — Lilith Haig

01 —

The Brief

Context

ChiroTouch — the leading chiropractic EHR software in the US — was launching Rheo, its first AI assistant purpose-built for chiropractors. Designed to handle intake, charting, scheduling, and compliance, Rheo promised up to 92% time savings on documentation alone.

The challenge: AI in healthcare is a hard sell. Practitioners are sceptical, time-poor, and wary of anything that might disrupt their workflow. The campaign needed to feel human-first and approachable — intelligent without being clinical, innovative without being cold.

As the sole motion designer at PracticeTek across 12 brands, I owned the entire motion output of this launch — joining the process early to contribute to the initial pitch deck, designing all storyboards, and then executing the full suite of assets across every channel.

02 —

My Role

Responsibilities

This was a full creative ownership project — not an execution brief. I shaped the motion identity from the ground up, then built every asset myself.

Contributed to the initial campaign pitch deck and creative strategy

Designed all storyboards for the hero video and social clips

Developed the Rheo orb — the visual identity anchor of the entire campaign

Produced the 55-second hero launch video end to end

Created two LinkedIn campaign clips, square format, social-optimised

Designed and animated two email header GIFs for the launch campaign

Built all assets to work across website, email, social, and event contexts

03 —

The Orb

Visual Identity

A single mark that
anchored everything.

The Rheo orb — a softly glowing sphere in blush, white, and sky blue — became the visual spine of the campaign. Restrained, warm, and alive, it communicated intelligence without coldness. Every touchpoint, from the hero video to the email headers, was built around its presence.