Verizon Campaigns — Lilith Haig

01 —

Three Years at Verizon

Overview

From May 2021 to February 2024, I was a 2D Animator at Verizon — producing motion graphics for one of the largest brands in the world across social media, web, and online advertising. Working within Verizon's strict brand system, I translated graphic design briefs into polished motion across every major channel and platform.

The work ranged from seasonal promotional campaigns to product launches to entertainment partnership spots. Every piece was built to strict brand standards while still finding room for craft and personality within the constraints.

Responsibilities

Produced motion graphics for social, web, and digital signage campaigns

Translated graphic design briefs into polished motion across all formats

Collaborated with creative directors, graphic designers, and web developers

Built custom After Effects scripts that saved the team 6–10 hours per week

Mentored junior designers and supported onboarding

Prototyped motion for digital experiences alongside the web development team

02 —

Pay Phone Case Study

NYF Advertising Award

The campaign that
earned recognition.

A case study film produced as part of Verizon's broader brand campaign — demonstrating Verizon's network reliability through the lens of the iconic American payphone. Shot through kinetic typography, graffiti textures, and sticker-collaged black frames, the piece brought a street-culture energy to a corporate reliability message.

★ NYF Advertising Award

03 —

Campaign Work

Multi-platform

Across three years, the work spanned seasonal campaigns, entertainment partnerships, and product promotions — each adapted across social, web, and OLA formats within Verizon's bold brand system.

Dads & Grads

Seasonal campaign — Social, Web, OLA

No Spoilers

Entertainment partnership — Social vertical

Google Play

Entertainment partnership — Social vertical

Dad Accessories

Seasonal campaign — Web & OLA

04 —

Beyond the Brief

6–10

Hours saved per team member, per week

Alongside campaign production, I built a suite of custom After Effects scripts that automated repetitive tasks across the motion team's workflow. These weren't one-off shortcuts — they became part of the team's standard toolset, meaningfully increasing output capacity across every project. It's the kind of systems thinking I bring to every role: not just executing the work, but improving how the work gets done.

Verizon Campaigns.

Three Years at Verizon

Pay Phone Case Study

The campaign thatearned recognition.

Campaign Work

Beyond the Brief

The campaign that
earned recognition.